In a previous post, I played with public numbers for Puzzle Pirates. They just made some more numbers public, so I thought I would see if it validated any of my previous post.
Here are my thoughts about the new numbers.
$50 monthly ARPPU for a total of $230,000 means 4,600 paying users each month. ARPU is $1-2. He says that if it were $3 that he would pay $1 for each user. That implies that they would be willing to pay about $0 per user now. Assume a $1.50 ARPU for that $230,000 revenue and they have 153,333 monthly users. That means that 3% of their monthly users buy something.
Also, they’re still getting $70,000 each month from subscriptions. That’s about $10 per month, so 7,000 subscribers each month.
How does this compare to my last post? Well, it’s just odd, but I assume that’s because of some assumption or interpretation on my part.
They previously said that they have 30,000 paying users, but their new numbers reveal 4,600 monthly paying users. That means that if they have a 100% turnover in their paying users each month, that’s over 6 months of users; to state that another way, the 30,000 figure could be ‘paying users over the last 12 months’ as long as each paying user only bought something in two of those months.
Last time, they talked about LTV not ARPU. LTV of paying users was $120. Combine that with the $50 ARPPU and that last paragraph of mine could make some sense. Those numbers imply that, on average, a paying user is only paying for about 2.4 months.
I’m not sure what to make of this, but it’s fun to play with such numbers. That’s right. It’s fun.
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